Sure, it's easy to drink the "I've got to market via social media" kool-aid, but the truth is that if you are going to play, you'd better know the rules. While a little bit of common sense and respect for...
We all know that the team at Google has a sense of humor. It's been nearly a year since they sent a packet of acetaminophen to Marketing Pilgrim blogger Al Scillitani. Earlier this year, they sent the Ask blogging team...
It seems funny that just after I wrote about the Ten Commandments of Search, I stumbled across a Forbes article called "Condemned to Google Hell" that examines the often confusing issue of Google's supplemental index. The article includes interviews with...
There's a lot of buzz and hype right now about the need to reach out to potential customers via social media. Blog marketing, social news submission, YouTube videos and social bookmarking are all being promoted by social media marketers are...
Greg Sterling makes an interesting suggestion today over at Screenwerk. When it comes time to introduce your next site design, let your users make the decision. What sparked this idea? Well, AOL just introduced their new site design and apparently,...
This isn't a new concept, but I'm going to say it anyway because 1.) it never hurts to go back to basics and 2.) there are always new readers. If you can only do one thing to your web site...
This week's list of the top 500 most frequently searched keywords....
There's a great article in the Baltimore Sun that looks at the power of consumer voices online and the way that those voices can impact the success (or failure) of a company. With social media taking off like a firestorm...
One of the challenges of viral marketing and social media campaigns is tracking the return on your investment. While it's fairly easy to say "sales went up" or "traffic went up," figuring out the actual monetary impact so that you...
Now I know that many of you just read that and said "Geeze Jen, we get it already!!" Stick with me though, because I'm not going to tell you yet again how important it is to build relationships online. (Ok,...
Scoring links from a .edu web site is a fairly well known link building technique. Google tends to place a lot of trust on .edu sites and finding a way to harness that trust is nothing new in the game...
It's long been said that it's not what you know, it's who you know that will get you places in life. While that may be true, to an extent, in the real world, it's often VERY true when it comes...
A few months back, I wrote about the supposed end of Googlebombing. Not long after, I had my run-in with the National Pork Board and ended up ranking seventh for the term. At the time, it was easy enough to...
More and more companies are understanding the value of approaching bloggers for product reviews and Nikon appears to be the latest. Word is spreading that Nikon has selected 50 bloggers to send a $1000 camera to in the hopes that...
While the mainstream media and newspaper outlets are often charged with failing to understand or utilize Internet advertising, it was interesting to see the response that many of them had this past week to the horrible tragedy that took place...
This week's list of the top 500 most frequently searched keywords....
Apparently at least two people out there like me... Wendy Piersall so kindly included me in her "Ten Hottest Moms in Search Marketing" post over at eMoms at Home blog and now DazzlinDonna has tagged me in "Why I Blog,...
This week's list of the top 500 most frequently searched keywords....
While social media is a reasonable new term to most marketers, the sites within the social media realm have often been around for quite some time. It's easy to focus your time and efforts on the current trendy "darlings" of...
David Sifry has released Technorati's latest "State of the Blogosphere" report today. Sifry's post tells us that Technorati is now tracking more than 70 million blogs. That's up from 51 million at their last report. He also points out that...
Wendy Piersall of eMoms at Home blog has a great guest post over at problogger today. In the "Ultimate Guide to Getting Lots of Link Love," Wendy explains that it isn't just the big links that pay off for your...
This week's list of the top 500 most frequently searched keywords....
Ok, ok, so she actually says that it's useless without analytics, but my title is much more engaging. She's spot on though... While link baiting is a great tactic for building up new links to your site, it's important not...
Relationships are the key to good marketing. From serving as a starting point for a viral launch to allowing word to spread from consumer to consumer, a good relationship is the foundation of many types of marketing. Alice Seba hits...
For years now I've been beating the drum of "relationship building" when it comes to gaining respect (and links) for your web site. Bloggers, perhaps more so than any other web site owner, stand to benefit immensely from putting that...
What do you do if you've spent tons of money over the last few years attempting to build a product that will compete with the recognized leaders of the industry only to find that no one wants to use it?...
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