Search Engine News

Jennifer Laycock

Build Links Through Social Communities (But Not How You Think)

Much has been made of the link potential of Web 2.0 and of the social networks that have sprung up in the last two years. While it's true that there's link potential there in terms of marketing and link bait...

Jennifer Laycock

Build Relationships with Your Readers

Now I know that many of you just read that and said "Geeze Jen, we get it already!!" Stick with me though, because I'm not going to tell you yet again how important it is to build relationships online. (Ok,...

Jennifer Laycock

Easy Ranking on Trusted Sites

Scoring links from a .edu web site is a fairly well known link building technique. Google tends to place a lot of trust on .edu sites and finding a way to harness that trust is nothing new in the game...

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part One

Two of the most popular buzz words in the online marketing realm right now are link baiting and viral marketing. These two tactics are a great way to build links and to build branding when constrained by small marketing budgets,...

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part One

by Jennifer Laycock - Two of the most popular buzz words in the online marketing realm right now are link baiting and viral marketing. These two tactics are a great way to build links and to build branding when constrained...

Jennifer Laycock

Mobile Search Site Creation and Optimization: Part 2 of 2

by Ross Dunn - The following is Part 2 of the coverage of the Search Engine Strategies (SES) New York presentation called "Mobile Search Optimization" by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and...

Jennifer Laycock

Mobile Search Site Creation and Optimization: Part 2 of 2

The following is Part 2 of the coverage of the Search Engine Strategies (SES) New York presentation called "Mobile Search Optimization" by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of...

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