Cat Seda has a great response about targeting the "tail terms" with your pay per click and organic search campaigns to a reader question on her blog today. In it, she talks about the heavy competition and low conversion rates...
Greg Sterling makes an interesting suggestion today over at Screenwerk. When it comes time to introduce your next site design, let your users make the decision. What sparked this idea? Well, AOL just introduced their new site design and apparently,...
This isn't a new concept, but I'm going to say it anyway because 1.) it never hurts to go back to basics and 2.) there are always new readers. If you can only do one thing to your web site...
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, I'll be helping you understand how to...
In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, I'll be helping you understand how to find and exploit motivating...
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