Search Engine News

Jennifer Laycock

Committing Social Media Suicide

Sure, it's easy to drink the "I've got to market via social media" kool-aid, but the truth is that if you are going to play, you'd better know the rules. While a little bit of common sense and respect for...

Jennifer Laycock

A Good Sense of Humor for Online Reputation Management

We all know that the team at Google has a sense of humor. It's been nearly a year since they sent a packet of acetaminophen to Marketing Pilgrim blogger Al Scillitani. Earlier this year, they sent the Ask blogging team...

Jennifer Laycock

Banished to the Google Underworld

It seems funny that just after I wrote about the Ten Commandments of Search, I stumbled across a Forbes article called "Condemned to Google Hell" that examines the often confusing issue of Google's supplemental index. The article includes interviews with...

Jennifer Laycock

Don't Overlook Reviews in Your Social Media Strategy

There's a lot of buzz and hype right now about the need to reach out to potential customers via social media. Blog marketing, social news submission, YouTube videos and social bookmarking are all being promoted by social media marketers are...