Search Engine News

Robert Clough

When Does 404 Error Page Fall Out Of Search Engine Listings?

Cre8asite Forums - "I told my client that I can't control what the search engines put in their listings, or can I? Is there some form I can fill out to ask them to remove this page from their index?...

Robert Clough

In-house Vs. Outsourcing, Which is in the long term perspective?

High Rankings Forum - "It's one of those It Depends thing in my mind. If you consider the Real Cost of even one person to a corporation it can be pretty high. And SEO, like many things, isn't something you...

Robert Clough

Yahoo to Buy Ad Company Right Media

Webmaster World - "Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace, in part to bolster its position as a seller and broker of ads outside its own sprawling network of Web sites, the...

Jennifer Laycock

Committing Social Media Suicide

Sure, it's easy to drink the "I've got to market via social media" kool-aid, but the truth is that if you are going to play, you'd better know the rules. While a little bit of common sense and respect for...

Jennifer Laycock

A Good Sense of Humor for Online Reputation Management

We all know that the team at Google has a sense of humor. It's been nearly a year since they sent a packet of acetaminophen to Marketing Pilgrim blogger Al Scillitani. Earlier this year, they sent the Ask blogging team...

Jennifer Laycock

Banished to the Google Underworld

It seems funny that just after I wrote about the Ten Commandments of Search, I stumbled across a Forbes article called "Condemned to Google Hell" that examines the often confusing issue of Google's supplemental index. The article includes interviews with...

Jennifer Laycock

The SEO Commandments

Finally! A fresh take on search engine optimization and marketing. Some days it feels like we're all just rehashing the same thing over and over again, which is why it's so refreshing when someone throws it out there in a...

Jennifer Laycock

Don't Overlook Reviews in Your Social Media Strategy

There's a lot of buzz and hype right now about the need to reach out to potential customers via social media. Blog marketing, social news submission, YouTube videos and social bookmarking are all being promoted by social media marketers are...

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part Four

In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll find out how to use existing networks to make sure...

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part Four

by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll find out how to use existing...

Jennifer Laycock

Small Businesses Should Know Their Place Online

The Internet allowed many mom and pops to move out of mom and pop status and develop a new kind of corporate identity. But as the e-marketplace began to grow, driving traffic to a new online business became increasingly difficult....

Jennifer Laycock

Small Businesses Should Know Their Place Online

by Stoney deGeyter - The Internet allowed many mom and pops to move out of mom and pop status and develop a new kind of corporate identity. But as the e-marketplace began to grow, driving traffic to a new online...

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