It wasn't but a few months ago that Jason Calacanis told us that search engine marketing was a bunch of hooey. (Actually, he wasn't nearly that nice.) In fact, he went so far as to tell us that search, as...
Maybe you've heard it...maybe you've said it... "Oh, our brand is big enough, we don't need to worry about search engine optimization." Yeah...you're wrong. Matt Bailey thinks you're wrong too. Today, he takes a look at the need to balance...
Andy Beal asks us whether Twitter is Good or Evil today. I can't say that I much care either way...I'm not sure blip blogging (oh, I like that term...) really has any intentions for the world other than to give...
I can't tell you how many times I've sat in a site clinic or a potential client meeting and listened to an ecommerce site owner try to get me to understand why they can't add any more content to their...
I've had quite a few emails this week from companies that are looking to get into the search engine marketing (specifically search optimization) game and most of them are making a common, but sometimes major mistake. They're waiting until their...
This week's list of the top 500 most frequently searched keywords....
I keep harping on it over and over (and OVER) again, but the truth is that search engines really do want to judge your site the same way that a human being would. It's fairly easy to point out examples...
David Berkowitz writes a Search Insider column today that covers some old news. The idea of running a Google search before you name your baby. I mean sure, it's "new" news if you're the Boston Globe or the Wall Street...
Ok, I'm all for building a better search engine. I think that there's amazing potential to personalization in search, though I don't see anyone really doing it as well as I'd like yet. I even think there's room for search...
Stop and think about it for a minute. What would happen to you, to your business, if you had to start from scratch with a new domain? All the link building, all the brand building, all of your credibility down...
Matt Bailey has put up a great blog post this week that not only summarizes three common search marketing related mistakes made by big businesses, but also features a 48 slide Power Point Presentation that he delivered at the Direct...
One the credos that I harp on in my articles and while teaching seminars is "be creative." In fact, I've often pointed out that creativity and common sense are probably the two greatest equalizers on the Web. While I'm generally...
This week's list of the top 500 most frequently searched keywords....
It's no secret that about the single most important on-page factor in terms of search engine rankings is your Title Tag. After all, it's what humans often use to categorize your site, so why shouldn't search engines pay attention as...
It's no secret that "top x" lists are popular with bloggers. They're a good way to draw attention and to pull in links from other blogs. If you're anything like me though, you often find yourself with 9 good items...
I'm a big fan of Ask.com. They're sort of like the little engine that could. I like what they stand for, I love their people and I really want to see them succeed. At the same time, I sometimes find...
Information Week reports on new data from Fair Isaac Corp. that pegs click fraud rates at 10% to 15% of billed paid search clicks. If you remember though, that number doesn't exactly mesh with Google's claim that less than 2%...
The long tail is a theory that's been pretty well played and discussed in search circles over the past few years. From the keyword long tail to the linking long tail, people have analyzed it's impact on everything marketing related....
One of the challenges to those new to the world of search engine optimization is learning to to ride the ups and downs of search engine rankings without losing your stomach. Fluctuation is a natural part of search indexes and...
While small businesses often hold an advantage over big business in terms of how quickly they can react to new online trends, there's no denying the fact that big business holds the advantage when it comes to the time and...
This week's list of the top 500 most frequently searched keywords....
It's nothing new really...showering people with gifts in the hopes that they'll mention you...but for mainstream journalists, it's a practice that's considered taboo. With journalists being bound to stringent ethics guidelines on what they can and cannot accept, television and...
Andy Beal has posted the five finalists in the Marketing Pilgrim SEM Scholarship finals. If you haven't already read them, it's certainly worth your time. I'm on the panel of judges and Andy will be announcing the winner before too...
I've warned small business owners before about relying too heavily on any one source of traffic to keep their business afloat citing the fact that all it takes is one bad algorithm shift to destroy a Google-dependant site. While Google...
They say a picture is worth a thousand words, but I'd ask if the potential marketing success of your small business is worth just 500? The team at Yahoo wants to know as well, and they're putting together quite a...
Well over a year ago I wrote an article here on Search Engine Guide that talked about the need for both search marketers and clients to start looking beyond simple rankings and to place a heavy focus on increased traffic...
There's a good article over on Forbes this week that talks about small businesses and whether or not they should be outsourcing their search marketing or hiring a search marketing consultant. They cover the common concern of how much (or...
You may have noticed a bit of a break in blogging here the last two days. That would be due to some time spent talking to a class of Internet marketing students at Ohio State and then heading on to...
This week's list of the top 500 most frequently searched keywords....
There are two primary complaints about the long-term viability of social media sites. The first is how to monetize them. The second is how to keep your best content producers from heading off to another site. After all, as goes...
Now here's a debate that's probably a little bit overdue. Lyndon over at CornwallSEO.com asks if social media sites and link baiting tactics are going to spell the death of directories. The answer (in my mind) is no, but the...
Three months after I found myself embroiled in a blogging firestorm with the National Pork Board on my hobby site, Matt Bailey has sat down and taken the time to put together an excellent article that explores the traffic, engagement...
There's an excellent post on ProBlogger right now that talks about the challenges of writing a series for your blog. Having written quite a few series in my own career, I found the post to be full of honest, helpful...
Picture this. Your four year old and several of their little friends are having a play date. One of them finds a set of matches. They start to play with the matches and you notice. You immediately take the matches...
This week's list of the top 500 most frequently searched keywords....
If you've ever seen an old American movie, chances are good that at some point you saw the front page of a newspaper spinning toward the screen followed by a young boy shouting "EXTRA! EXTRA!" Newspapers are hardly sold that...
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