Search Engine News

Jennifer Laycock

Is Your Business Success Worth 500 Words?

They say a picture is worth a thousand words, but I'd ask if the potential marketing success of your small business is worth just 500? The team at Yahoo wants to know as well, and they're putting together quite a...

Jennifer Laycock

R.I.P. Search Engine Rankings?

Well over a year ago I wrote an article here on Search Engine Guide that talked about the need for both search marketers and clients to start looking beyond simple rankings and to place a heavy focus on increased traffic...