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Jennifer Laycock

StepForth Tutorial: Blogs 101, Part 1

StepForth's Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize...

Jennifer Laycock

StepForth Tutorial: Blogs 101, Part 1

by Ross Dunn - StepForth's Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and...

Jennifer Laycock

Is Your Business Success Worth 500 Words?

They say a picture is worth a thousand words, but I'd ask if the potential marketing success of your small business is worth just 500? The team at Yahoo wants to know as well, and they're putting together quite a...

Jennifer Laycock

Can't Get Enough on Social Media?

It's the topic du jour right now, but people just can't get enough of it. Apparently with people thinking that there's little new left to say about organic search or even paid search, social search is where all the fun...

Jennifer Laycock

R.I.P. Search Engine Rankings?

Well over a year ago I wrote an article here on Search Engine Guide that talked about the need for both search marketers and clients to start looking beyond simple rankings and to place a heavy focus on increased traffic...

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