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Robert Clough

Phrase Based Multiple Indexing and Keyword Co-Occurrence

Webmaster World - "How do the six recent 'phrase based' patents build on earlier ideas that used a semantic approach? Let's take a look at some of the principles these patents include."...

Jennifer Laycock

Do the Google Shuffle

I've warned small business owners before about relying too heavily on any one source of traffic to keep their business afloat citing the fact that all it takes is one bad algorithm shift to destroy a Google-dependant site. While Google...

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part Six

In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today I'll explore the idea of using other people's resources to help...

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part Six

by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today I'll explore the idea of using other...

Jennifer Laycock

Search Engine Friendly is NOT Search Engine Optimized

When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly...

Jennifer Laycock

Search Engine Friendly is NOT Search Engine Optimized

by Stoney deGeyter - When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to...

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