Search Engine News

Jennifer Laycock

The Long Tail is....PEOPLE!

The long tail is a theory that's been pretty well played and discussed in search circles over the past few years. From the keyword long tail to the linking long tail, people have analyzed it's impact on everything marketing related....

Jennifer Laycock

Riding the Ranking Roller Coaster

One of the challenges to those new to the world of search engine optimization is learning to to ride the ups and downs of search engine rankings without losing your stomach. Fluctuation is a natural part of search indexes and...