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Jennifer Laycock

The Long Tail is....PEOPLE!

The long tail is a theory that's been pretty well played and discussed in search circles over the past few years. From the keyword long tail to the linking long tail, people have analyzed it's impact on everything marketing related....

Jennifer Laycock

Riding the Ranking Roller Coaster

One of the challenges to those new to the world of search engine optimization is learning to to ride the ups and downs of search engine rankings without losing your stomach. Fluctuation is a natural part of search indexes and...

Jennifer Laycock

SEO Basics: "Click Here" is Evil

There is no denying the power of link text when it comes to search engine optimization. Whether it's your internal link structure, your outgoing links or your incoming links, the anchor text that gets used can have a strong impact...

Jennifer Laycock

SEO Basics: "Click Here" is Evil

by Jennifer Laycock - There is no denying the power of link text when it comes to search engine optimization. Whether it's your internal link structure, your outgoing links or your incoming links, the anchor text that gets used can...

Robert Clough

Anchor Text Question

High Rankings Forum - "Due to the long name of my website (keyword), a couple of my backlinks are anchor text as 'thisisme', instead of 'this is me.' Just wondering, does Google see the backlink anchor text as 3 words...

Robert Clough

Predictive Search Goes Live On Google

Cre8asite Forums - "...it's integrating related results from all Google services - news, youtube, blogger, images, products, the lot. There is also a new toolbar at the top of SERPs to narrow your search vertically to those from your preferred...

Robert Clough

Add To Cart Buttons, What do you look for?

Cre8asite Forums - "Nice gallery of 111 ecommerce buttons here... How many of them do you recognize? What do you like in a submit button?"...

Robert Clough

Matt Cutts Reignites Some Simmerring Embers

High Rankings Forum - "...the issue is more one of Google's place on the Web, IMO it's fine that Google choose how to implement their own ranking algo. What's not fine is Google telling Web publishers how to create content....

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