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Robert Clough

Why Would Bounce Rates Be Higher On Weekends?

Cre8asite Forums - "The overall bounce rate of one of my sites averages about 20% higher on weekends. During the week it's in the mid 40%'s for the site as a whole, but on the weekends it averages out at...

Robert Clough

Google Analytics Is New

High Rankings Forum - "I think the new interface looks great. I'm finding some views much easier to get actionable info from. That said why does google need to kill the old interface which I find to be good too,...

Jennifer Laycock

Latest Study Pegs Click Fraud at 10% to 15%

Information Week reports on new data from Fair Isaac Corp. that pegs click fraud rates at 10% to 15% of billed paid search clicks. If you remember though, that number doesn't exactly mesh with Google's claim that less than 2%...

Jennifer Laycock

Understanding Yahoo's Paid Inclusion Program

Yahoo! currently offers two flavors of their paid inclusion program: Search Submit Express and Search Submit Pro. Your needs and the amount of control you want over your submissions will determine which program, if any, is best for you. (skip...

Jennifer Laycock

Understanding Yahoo's Paid Inclusion Program

by Jayme Westervelt - Yahoo! currently offers two flavors of their paid inclusion program: Search Submit Express and Search Submit Pro. Your needs and the amount of control you want over your submissions will determine which program, if any, is...

Jennifer Laycock

StepForth Tutorial: Blogs 101, Part 2

Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and...

Jennifer Laycock

StepForth Tutorial: Blogs 101, Part 2

by Ross Dunn - Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how...

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part Eight

In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll take a look at the need to be able to...

Jennifer Laycock

Making Link Bait and Viral Marketing Work - Part Eight

by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll take a look at the need...

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