Search Engine News

Jennifer Laycock

Three Basic SEM Mistakes You Should Avoid

Matt Bailey has put up a great blog post this week that not only summarizes three common search marketing related mistakes made by big businesses, but also features a 48 slide Power Point Presentation that he delivered at the Direct...

Jennifer Laycock

It's Not High School Anymore - Stop Trying to be Just Like Everyone Else

One the credos that I harp on in my articles and while teaching seminars is "be creative." In fact, I've often pointed out that creativity and common sense are probably the two greatest equalizers on the Web. While I'm generally...

Robert Clough

Top 500 Search Engine Keywords Of The Week - 2007-05-22

This week's list of the top 500 most frequently searched keywords....

Jennifer Laycock

Control Your Title Tags in Blogger

It's no secret that about the single most important on-page factor in terms of search engine rankings is your Title Tag. After all, it's what humans often use to categorize your site, so why shouldn't search engines pay attention as...

Jennifer Laycock

Too Lazy for a Top Ten List?

It's no secret that "top x" lists are popular with bloggers. They're a good way to draw attention and to pull in links from other blogs. If you're anything like me though, you often find yourself with 9 good items...