Search Engine News

Robert Clough

Top 500 Search Engine Keywords Of The Week - 2007-06-27

This week's list of the top 500 most frequently searched keywords....

Jennifer Laycock

Taking Google Map Matters Into Your Own Hands

Anyone that has gone hunting for an address on Google Maps knows that they tend to be a little off. By that, I mean that the markers often show up a few houses down, or across the street, or someplace...

Jennifer Laycock

You Can't Build Relationships if You Always Interrupt...

I've explained in the past how much link building resembles relationship building. It's also fairly obvious that all forms of social media marketing require some level of relationship building. But what happens if your idea of relationship building is interrupting...

Robert Clough

Top 500 Search Engine Keywords Of The Week - 2007-06-21

This week's list of the top 500 most frequently searched keywords....

Jennifer Laycock

Seven Deadly Sins of Social Media

For some reason people think I dislike social media. I don't, I'm actually a huge fan of social media and social media marketing. I simply dislike the way most people DO social media or promote social media. That's why I...

Jennifer Laycock

You Can't Stumble Into Opportunity if You Don't Watch For It

Unlike the big crack in the sidewalk that you stumble over because you failed to look, the business opportunities that we tend to stumble into show up only when we take the time to watch for them. I made that...

Jennifer Laycock

Yes, You're Number One on Google, Who Cares?

Ok, lots of people care...if you are ranking number one for the right phrases. Unfortunately, as Lisa points out, some people still think in terms of number one rankings and lots of traffic without considering the need to focus on...

Jennifer Laycock

SEO Basics - You Can't Optimize for Everything

One of the mistakes that I still sometimes see people making when they are new to the world of online optimization, is attempting to focus on too many things at once. This might mean trying to optimize for too many...

Jennifer Laycock

Online Reputation Management: If You Mess Up, Admit It!

Dell is not exactly known as the best example of how to manage your online reputation, so I suppose it should come as no surprise to hear they've messed things up once again. On the other hand, it's a bit...

Jennifer Laycock

Google Officially Asks You to Tattle

After years of giving searchers the option to report search results they are unhappy with, or sites that appear to be misrepresenting their content, Google has decided to add paid links to the list of acceptable things to tattle about....

Jennifer Laycock

Is Ask.com the Target of Search?

Ed Adkins at E-Marketing Performance makes a very interesting (and entertaining) observation this week. With the recent launch of Ask 3D, Ask.com has become the Target of the search engine world. That makes Google...you guessed it...Walmart....

Jennifer Laycock

The Ins and Outs of Short Term Blogging

You read that right, it says "short term blogging." While people tend to think about blogging in terms of starting it, rather than setting an end date, Rohit Bhargava at the Influential Marketing Blog offers up some interesting advice about...

Robert Clough

Top 500 Search Engine Keywords Of The Week - 2007-06-12

This week's list of the top 500 most frequently searched keywords....

Jennifer Laycock

Ask Blows it Again

You can probably hear me sighing all the way through the intraweb. Not even a full week after I posted about Ask's fantastic new Ask3D search interface, they go and do something stupid again. So let me start by saying...

Jennifer Laycock

What's the Long Term Impact of Social Media on a Person?

I grew up in a small town and I now live in an even smaller town. My mother always told me "If you don't want me to hear about it, don't do it," and she was right. It didn't lead...

Jennifer Laycock

Does Your Site Advertising Engage Your Customers?

Have you ever had a conversation with someone that finished your sentences incorrectly every time? How about with the person that you just *know* is thinking about what they'll say next rather than what you are saying now? Doesn't impress...

Jennifer Laycock

Learn From My...er...eMom's Blogging Mistakes

The best way to avoid making a mistake in life or in business, is to watch and learn from the mistakes made by other people. That's why I found it refreshing to see Wendy Piersall make a post outlining her...

Jennifer Laycock

A Good Title Tag Can Balance Lower Rankings

It's no secret that the title tag is one of the most important on-page factors when it comes to search marketing since the engines give it quite a bit of credence in their algorithms. What many people forget, however, is...

Jennifer Laycock

Changes to Google Webmaster Guidelines

Not only has Matt Cutts offered up some insight on getting out of Google's supplemental index, Google has also updated the "quality guidelines" area of their Webmaster Guidelines, providing a one-two punch for search marketers obsessed with Google's stance on...

Jennifer Laycock

Who Are You Writing Your Headlines For?

Muhammad Saleem has put together a great post at CopyBlogger that offers up some helpful advice on how to write your titles to appeal to search engines, social media users and to your current readers. While he admits that it's...

Jennifer Laycock

A Glimpse Inside Google

There's an article over at The New York Times today written by a reporter that spent some time with the top algorithmic engineers (or "Google Fellows") at Google. It's a fascinating read that manages to share some great insight into...

Jennifer Laycock

The New SEO Myths Debunked

Look around online for a few minutes and you can find a million and one articles and blog posts debunking the old-school search engine optimization myths of search engine submission, meta tags and invisible text. Where it gets a little...

Jennifer Laycock

Social Media, Social Networks, Social Shopping?

Apparently, social really is the top buzz word in the Internet realm right now. Social media marketing, social networking sites and social search are all hot topics among bloggers. The next big "social" topic is apparently going to be the...

Jennifer Laycock

Make Your Information Easy to Find!

It's funny how one thing can bring something else to mind. Today...it was a customer service experience that reminded me how essential it is to make sure that content and essential information are easy to find. That's why I'm compelled...