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Jennifer Laycock

What Are You Messing Up in Your Paid Search Campaigns?

Hopefully nothing, but chances are good that you're not doing at least one of the "Seven Habits of Highly Effective Pay-Per-Click Advertisers" that John Ellis outlines at his blog this week. Whether it's failing to separate your search ads from...

Jennifer Laycock

File Names and SEO

My real question is do the underscores have an impact on how the spider crawls the site or are long file names better? I'm thinking it doesn't matter but would like to be sure. I've been trying to name my...

Jennifer Laycock

File Names and SEO

by Jill Whalen - My real question is do the underscores have an impact on how the spider crawls the site or are long file names better? I'm thinking it doesn't matter but would like to be sure. I've been...

Jennifer Laycock

Driving Web Site Traffic With Collarity

In the past, we've touched on some of the challenges that the search engines' personalized search programs will present to search engine marketers. Now, I’d like to introduce you to a tool that allows for personalization and optimization to work...

Jennifer Laycock

Driving Web Site Traffic With Collarity

by Sysan Esparza - In the past, we've touched on some of the challenges that the search engines' personalized search programs will present to search engine marketers. Now, I’d like to introduce you to a tool that allows for personalization...

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