Hopefully nothing, but chances are good that you're not doing at least one of the "Seven Habits of Highly Effective Pay-Per-Click Advertisers" that John Ellis outlines at his blog this week. Whether it's failing to separate your search ads from...
My real question is do the underscores have an impact on how the spider crawls the site or are long file names better? I'm thinking it doesn't matter but would like to be sure. I've been trying to name my...
by Jill Whalen - My real question is do the underscores have an impact on how the spider crawls the site or are long file names better? I'm thinking it doesn't matter but would like to be sure. I've been...
In the past, we've touched on some of the challenges that the search engines' personalized search programs will present to search engine marketers. Now, I’d like to introduce you to a tool that allows for personalization and optimization to work...
by Sysan Esparza - In the past, we've touched on some of the challenges that the search engines' personalized search programs will present to search engine marketers. Now, I’d like to introduce you to a tool that allows for personalization...

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