Search Engine News

Jennifer Laycock

Changes to Google Webmaster Guidelines

Not only has Matt Cutts offered up some insight on getting out of Google's supplemental index, Google has also updated the "quality guidelines" area of their Webmaster Guidelines, providing a one-two punch for search marketers obsessed with Google's stance on...

Jennifer Laycock

Who Are You Writing Your Headlines For?

Muhammad Saleem has put together a great post at CopyBlogger that offers up some helpful advice on how to write your titles to appeal to search engines, social media users and to your current readers. While he admits that it's...