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Jennifer Laycock

Summarized SEO Tips from SMX Advanced - Part 1

Today marks my first day back from a short road trip through Oregon and from Danny Sullivan’s inaugural SMX Advanced Expo in Seattle. There were two 'tracks' within this seminar series; paid and organic. I stuck to the organic track...

Jennifer Laycock

Summarized SEO Tips from SMX Advanced - Part 1

by Ross Dunn - Today marks my first day back from a short road trip through Oregon and from Danny Sullivan’s inaugural SMX Advanced Expo in Seattle. There were two 'tracks' within this seminar series; paid and organic. I stuck...

Jennifer Laycock

What's the Long Term Impact of Social Media on a Person?

I grew up in a small town and I now live in an even smaller town. My mother always told me "If you don't want me to hear about it, don't do it," and she was right. It didn't lead...

Jennifer Laycock

Does Your Site Advertising Engage Your Customers?

Have you ever had a conversation with someone that finished your sentences incorrectly every time? How about with the person that you just *know* is thinking about what they'll say next rather than what you are saying now? Doesn't impress...

Jennifer Laycock

Learn From My...er...eMom's Blogging Mistakes

The best way to avoid making a mistake in life or in business, is to watch and learn from the mistakes made by other people. That's why I found it refreshing to see Wendy Piersall make a post outlining her...

Jennifer Laycock

A Good Title Tag Can Balance Lower Rankings

It's no secret that the title tag is one of the most important on-page factors when it comes to search marketing since the engines give it quite a bit of credence in their algorithms. What many people forget, however, is...

Jennifer Laycock

What’s the Best Use of Keyphrases?

by Karon Thackston - There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really...

Jennifer Laycock

What’s the Best Use of Keyphrases?

There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn't matter — that...

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