Search Engine News

Jennifer Laycock

Yes, You're Number One on Google, Who Cares?

Ok, lots of people care...if you are ranking number one for the right phrases. Unfortunately, as Lisa points out, some people still think in terms of number one rankings and lots of traffic without considering the need to focus on...

Jennifer Laycock

SEO Basics - You Can't Optimize for Everything

One of the mistakes that I still sometimes see people making when they are new to the world of online optimization, is attempting to focus on too many things at once. This might mean trying to optimize for too many...

Jennifer Laycock

Online Reputation Management: If You Mess Up, Admit It!

Dell is not exactly known as the best example of how to manage your online reputation, so I suppose it should come as no surprise to hear they've messed things up once again. On the other hand, it's a bit...

Jennifer Laycock

Diversity: Good in Life, Good in Search Marketing

by Matt McGee - Judging from the discussion that takes place at many Webmaster / marketing forums and mailing lists, you'd be excused if you thought Google was the only search engine on the web. But if you're in the...

Jennifer Laycock

Diversity: Good in Life, Good in Search Marketing

Judging from the discussion that takes place at many Webmaster / marketing forums and mailing lists, you'd be excused if you thought Google was the only search engine on the web. But if you're in the "Google is all that...

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