What happens when search ads and display ads are merged and you sprinkle in a bit of behavioral targeting? Apparently, you get click-thru rates two to three times higher than you do now. In fact, if Yahoo SmartAds work the...
Last week while I was in Denver speaking at Jill Whalen's High Rankings Seminar I had the chance to speak with several of the attendees about their own company's opinions about social media marketing. While many were excited at the...
In a previous article I wrote that a search engine friendly website is not the same as a search engine optimized website. I'm using that as a jump off point for this article on the topic of building a search...
by Stoney deGeyter - In a previous article I wrote that a search engine friendly website is not the same as a search engine optimized website. I'm using that as a jump off point for this article on the topic...
by Ross Dunn - A key concept to social marketing is that it is not designed to immediately provide business but instead it provides the visibility your brand needs to ultimately convert fans into buyers....
A key concept to social marketing is that it is not designed to immediately provide business but instead it provides the visibility your brand needs to ultimately convert fans into buyers. (skip to "Do it Yourself Social Media Marketing -...
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