What happens when search ads and display ads are merged and you sprinkle in a bit of behavioral targeting? Apparently, you get click-thru rates two to three times higher than you do now. In fact, if Yahoo SmartAds work the...
Last week while I was in Denver speaking at Jill Whalen's High Rankings Seminar I had the chance to speak with several of the attendees about their own company's opinions about social media marketing. While many were excited at the...
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