One of the hot topics of conversation at the High Rankings Seminar last week was how to apply social media marketing in a B2B environment. While word of mouth and consumer generated content often play an important role in B2B...
In the past week, I've made several mentions of the fear many companies have of joining the conversation with their customers online. The biggest concern? That people might say bad things about them. In fact, it's not uncommon to see...
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