Search Engine News

Jennifer Laycock

Multimedia to Make Your Products Interesting

Using social media tools to make dull products more exciting must be everyone's favorite topic these days. On the heels of my own posts about social networking, consumer generated complaints, how messing up can actually help you, and a great...

Jennifer Laycock

Great Contextual Search Advertising Primer

If you are still new to the world of paid search advertising, you may be wondering what the difference between the "search" network and the "contextual" network is on programs like Google Adwords or Yahoo. You may have even heard...