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Robert Clough

Google's Human Evaluators - 10,000 of them!

Webmaster World - "Next time we're trying to figure out some odd change in the SERPs, we might do well do remember this human factor, eh?"...

Robert Clough

Comments And Social Media

Cre8asite Forums - "I've wondered about the ability to comment on social media (SM) sites. Is it a good idea? All the popular SM sites seem to feature this. What is the purpose? Do they believe commenting builds community and...

Robert Clough

Getting Into Google, Discussion on the SEMNE Event in Providence

High Rankings Forum - "Being responsible for the optimization of more than 800 web sites that use Flash as a primary source of information, I'm eager to speak with Dan Crow and learn more about the crawling abilities that Google...

Jennifer Laycock

Free Pass to August Search Marketing Boot Camp

Next month I'll be teaching an eight hour "Search Engine Marketing Boot Camp" in Boston. Want a chance to win a free pass? Check out the Wendy Piersall's "Group Research Project" for your chance to win. (Or take a minute...

Jennifer Laycock

Multimedia to Make Your Products Interesting

Using social media tools to make dull products more exciting must be everyone's favorite topic these days. On the heels of my own posts about social networking, consumer generated complaints, how messing up can actually help you, and a great...

Jennifer Laycock

Building a Web Site Theme With Silos Part 2 of 3

In Part 1 of this series, we started our journey toward providing a real world example on how to identify the elements for building an information-rich site that serves both users and search engines with the elements that provide top...

Jennifer Laycock

Building a Web Site Theme With Silos Part 2 of 3

by Bradley Leese - In Part 1 of this series, we started our journey toward providing a real world example on how to identify the elements for building an information-rich site that serves both users and search engines with the...

Jennifer Laycock

Advantages of In-house SEO

The search marketing industry is currently going through a transition phase in which many companies are considering bringing SEO in-house rather than relying on the services of 3rd party search marketing firms. With training from organizations such as the SEMPO...

Jennifer Laycock

Advantages of In-house SEO

by Manoj Jasra - The search marketing industry is currently going through a transition phase in which many companies are considering bringing SEO in-house rather than relying on the services of 3rd party search marketing firms. With training from organizations...

Jennifer Laycock

Great Contextual Search Advertising Primer

If you are still new to the world of paid search advertising, you may be wondering what the difference between the "search" network and the "contextual" network is on programs like Google Adwords or Yahoo. You may have even heard...

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