Search Engine News

Jennifer Laycock

Using Lead Generation services

by Simon Heseltine - Over the last couple of years there have been a number of companies that have sprung up across the web offering to generate leads for your business. These companies promise to drive leads to your business...

Jennifer Laycock

Small Businesses and the Price of SEO

One of the things that first attracted me to search engine marketing was the ability of small businesses to utilize new (and affordable) marketing tactics to help themselves compete with larger companies with deeper pockets. Unfortunatey, as search marketing has...

Jennifer Laycock

The Web Ego as a Motivating Factor

Back in my ten part series on "Making Link Bait and Viral Marketing Work," I wrote an article about tapping into motivating factors to get more people to talk about or write about your products and services. One of the...

Jennifer Laycock

When it Comes to Wikipedia Nofollow Doesn't Mean No Value

In the land of link obsessed search marketers, the nofollow tag is not popular. Especially when sites like Wikipedia make use of it. Why? Because the nofollow tag means that search engines won't pick up the incoming link and use...