Search Engine News

Jennifer Laycock

Thanks to the Internet, Abuse of Power Leads to Public Relations Nightmares

From Dell Hell to my own incident with the National Pork Board, there's no denying the power that social media wields when it comes to giving the "little guy/gal" a voice. Time after time we've seen Internet users turn into...

Jennifer Laycock

Seven Steps to a Better Landing Page

When it comes to search marketing campaigns, your landing page is one of the single most important factors in whether a site visitor converts to a customer or not. A good landing page can increase your conversion rate several times...