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Jennifer Laycock

Google Print Ads Now Open to All AdWords Advertisers

More than two years after first testing the sale of magazine ads, Google's print ad program has left beta and now allows AdWords advertisers to place ads in more than 200 newspapers across the United States. Google began testing the...

Robert Clough

Do You Work With Family Members?

"For years, I resisted hiring family members to work in my various businesses, because I'd heard the horror stories about working with your family. ...Do you or have you ever worked with members of your family? How did it work...

Robert Clough

Do You Use Google Analytics?

"...a client of mine uses Analytics and he said that's it's not very accurate and the stats are on a 24 hour delay. This is contrary to the information that I've received from others about Analytics. Can anybody clear this...

Jennifer Laycock

Thanks to the Internet, Abuse of Power Leads to Public Relations Nightmares

From Dell Hell to my own incident with the National Pork Board, there's no denying the power that social media wields when it comes to giving the "little guy/gal" a voice. Time after time we've seen Internet users turn into...

Jennifer Laycock

Seven Steps to a Better Landing Page

When it comes to search marketing campaigns, your landing page is one of the single most important factors in whether a site visitor converts to a customer or not. A good landing page can increase your conversion rate several times...

Jennifer Laycock

How to capture one of the largest target audiences ever...Women.

Take a look at your own Web sites. Who do you think are your target audiences? Have you considered that women may be the ones making the buying decisions? How can you appeal to women buyers? From a professional SEM...

Jennifer Laycock

How to capture one of the largest target audiences ever...Women.

by Robin Nobles - Take a look at your own Web sites. Who do you think are your target audiences? Have you considered that women may be the ones making the buying decisions? How can you appeal to women buyers?...

Jennifer Laycock

Google Print Ads Now Open to All AdWords Advertisers

by Jennifer Laycock - More than two years after first testing the sale of magazine ads, Google's print ad program has left beta and now allows AdWords advertisers to place ads in more than 200 newspapers across the United States....

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