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Jennifer Laycock

McDonald's Serves Up Citizen Content

If you're in the loop when it comes to viral video, you've likely already watched "I'm Into Nuggets Ya'll" on YouTube or Stupid Videos. The catchy rap and beat boxing poking fun at McDonald's "honest, we're hip" approach to marketing...

Jennifer Laycock

Wal-Mart Gives Consumer Generated Content Another Go

Wal-Mart has finally enabled consumer reviews for the products being sold on its web site. The move comes a little more than six months after a Wal-Mart sponsored blog came screeching to a halt amidst a storm of criticism when...