Search Engine News

Jennifer Laycock

Building a Personal Brand Online

One of the challenges of small businesses and start-up entrepreneurs is finding a way to create a strong personal brand while still getting your work done and your personal life taken care of. This challenge can be especially strong when...

Jennifer Laycock

Of Course Branded Keywords Convert Better!

Every now and then I run across an article that purports to share some snippet of undiscovered wisdom. Sometimes these articles are great, other times they make me want to type *headdesk* over and over. There's an article like this...