Search Engine News

Jennifer Laycock

Local Search Isn't Just About Where You Rank

Earlier this week I wrote an article about using Yelp to help market your brick and mortar business. The next day, I had an email from a reader asking if I knew what the most popular local search terms was....

Jennifer Laycock

AdSense Advertisers Being Forced to Run Pay-Per-Action Ads

Back in April, I wrote about Google's new "pay-per-action" ads. The ads were designed to work through Google's existing AdSense publisher network and would have worked in a very similar manner to many popular affiliate programs. The program has been...