Search Engine News

Jennifer Laycock

Hide and Speak - Becoming Part of the Community

It's long been understood that people trust the advice and opinions of their friends more than they trust the word of a marketer. The interesting thing about online communities and social media is that they've allowed people to create those...

Robert Clough

Monetizing Your Expert Answers

Cre8asite Forums - "As great as Google is, it really hasn't yet come close to being an effective tool for the average joe seeking the answer to a many types of questions. ...I think that this is because Search Engines...

Robert Clough

Marketings Sites You Can't Write About

High Rankings Forum - "How do ecommerce websites, that don't have the articles and content, become successful? Is it mostly word of mouth? Good prices, products, customer service and the word spreads?"...

Robert Clough

Business.com sold for $340 million - $360 million

Webmaster World - "The once slumbering, then lumbering yellowpage/directory giants continue to . . slowly . . somewhat ineffectively . . search for solutions to their declining relevance in the search for business..."...

Jennifer Laycock

10 Questions with Me

I had the chance to do a little email elbow rubbing with Matt Webb or SEO Honolulu earlier this week and the results are now posted as a "10 Questions with..." style interview on his blog. If you ever wondered...

Jennifer Laycock

Local Search Isn't Just About Where You Rank

Earlier this week I wrote an article about using Yelp to help market your brick and mortar business. The next day, I had an email from a reader asking if I knew what the most popular local search terms was....

Jennifer Laycock

Seven Simple Mistakes That Could Tank Search Marketing

Wading into the waters of search engine optimization can be a scary task for small business owners. Even with the right intentions and some good knowledge to back you up, there are some common mistakes that could cost you dearly...

Jennifer Laycock

AdSense Advertisers Being Forced to Run Pay-Per-Action Ads

Back in April, I wrote about Google's new "pay-per-action" ads. The ads were designed to work through Google's existing AdSense publisher network and would have worked in a very similar manner to many popular affiliate programs. The program has been...

Jennifer Laycock

Keyword Research for Organic SEO

by Scott Van Achte - So you have decided to venture out into the world of SEO. The first thing you will need to do is determine the direction of your campaign in relation to the key phrases you are...

Jennifer Laycock

Keyword Research for Organic SEO

So you have decided to venture out into the world of SEO. The first thing you will need to do is determine the direction of your campaign in relation to the key phrases you are choosing to target. This article...

Jennifer Laycock

Keyword Research for Organic SEO

by Scott Van Achte - So you have decided to venture out into the world of SEO. The first thing you will need to do is determine the direction of your campaign in relation to the key phrases you are...

Jennifer Laycock

Hide and Speak - Becoming Part of the Community

by Jennifer Laycock - It's long been understood that people trust the advice and opinions of their friends more than they trust the word of a marketer. The interesting thing about online communities and social media is that they've allowed...

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