Search Engine News

Jennifer Laycock

The Skinny on Mobile Search

There's a great article over in Information Week that explores the ins and outs of mobile web sites and search engine optimization. From the basics of optimizing your mobile sites to the difficulty in tracking and analyzing mobile traffic, Stephen...

Jennifer Laycock

Interview on Content and Viral Marketing

WebProNews has published the video interview I did with Abby Prince during last week's Search Engine Strategies conference in San Jose. Abby and I discussed creative ways that businesses can develop new site content, the best way to build a...

Jennifer Laycock

See My Interview with Sage Lewis

It seems like every time I head to a Search Engine Strategies event, I run into more and more Buckeyes. Fellow Ohioans Matt Bailey, Laura Thieme, Jeffery Rohrs, Chris Caputo, and as of this week Chris Boggs are only a...

Jennifer Laycock

27% of the Top 100 Internet Retailers Still Missing the Boat on SEM

Despite the fact that two years have passed since Oneupweb last analyzed the top 100 Internet retailers to see how well optimized their web sites were, little has changed in terms of how many companies are utilizing search engine optimization...

Jennifer Laycock

A Look at What It Takes To Run an SES Conference

by Pauline Kerbici - Andrew Goodman, author of "Winning Results with Google AdWords," editor at Traffick.com, founder of Page Zero Media, a frequent speaker at industry conferences, and conference chairman at SES Toronto, was kind enough to chat with me...

Robert Clough

Top 500 Search Engine Keywords Of The Week - August 22, 2007

This week's list of the top 500 most frequently searched keywords....

Jennifer Laycock

Tis the Season to Start Optimizing for the Holidays

I know, I know, it's just wrong. I firmly believe I shouldn't have to see any Christmas decorations until Thanksgiving, but we all know that Christmas products will be sitting next to Halloween (and even Back-to-School) products this year. In...

Jennifer Laycock

Using Google Trends to Research your Brand

by Simon Heseltine - You may think you know everything there is to know about your brand, but what if you don't? What if there's another company or product out there with the same name? What if there is a...

Robert Clough

Top 500 Search Engine Keywords Of The Week - August 15, 2007

This week's list of the top 500 most frequently searched keywords....

Jennifer Laycock

Head to Head on Blended Search

Ask and Google have both been blending up search results from each of their vertical engines for a little while now. As of this past week, Yahoo is joining the fray. With blended search results thought to be the next...

Jennifer Laycock

Hiring a Search Marketer Doesn't Have to be Scary

While many small businesses spend time trying to learn how to optimize their own web sites, others choose the faster (but more expensive) route of hiring it out. The problem is, most small businesses know at least one person who...

Jennifer Laycock

Landing Pages, Landing Pages, Landing Pages!

The thing about fundamentals is that we need to remind people of them over and over again. When it comes to paid search advertising, "use landing pages" is about as fundamental as it gets. Still, many small businesses (and large...

Jennifer Laycock

Everything You Never Knew You Needed to Know About Geolocation

If you've dabbled in local search marketing, you've probably run across the phrase geolocation once or twice. You may have a general idea of what it means (pairing IP address with physical location) but remain a little fuzzy on exactly...

Jennifer Laycock

Working Keyword Rich Copy into Product Pages

When I speak with small business owners that run e-commerce sites about the need to have "enough copy" on each page, many of them respond by telling me there just isn't enough information about a product to create any amount...

Jennifer Laycock

When Everything Competes for Attention, Nothing Wins

There's an article today in the New York Times about how brands are working on new packaging designed to catch consumers eyes as they wander through the grocery aisles. The basic idea is that people are ignoring advertising. They get...

Jennifer Laycock

How a User Becomes a Customer Evangelist (or a Loud-Mouthed Detractor)

This past Wednesday I taught an eight hour course called "Search Engine Marketing Bootcamp." We really should have dubbed it "Online Marketing Bootcamp" since the afternoon focused on things like social media and viral marketing. We spent a lot of...

Jennifer Laycock

Learn Social Bookmarking in About 3 Minutes

If you're still trying to figure out this trendy new thing called social bookmarking, you aren't alone. I've heard more than one person ask why they would want to use a social bookmarking site when they could simply bookmark web...

Robert Clough

Top 500 Search Engine Keywords Of The Week

This week's list of the top 500 most frequently searched keywords....

Jennifer Laycock

Google Stops Labeling Supplemental Results, Should You Care?

There's been a pretty fair amount of buzz this week in the search world about Google's move to stop labeling search results that are part of the supplemental index. While this move will have an impact on search marketing firms...

Jennifer Laycock

Improving Your Google Quality Score

Back in the early days of paid search advertising, traditional marketers celebrated the fact that they could finally buy placement on search engine results pages for a flat price. Traditional search engine optimizers sometimes scoffed at those who couldn't (or...

Jennifer Laycock

How Does Google's Universal Search Work?

Mike Murray and his team at Fathom SEO have put together an entertaining little video aimed at making it a little easier to understand what Google's new universal search is and how it works....

Jennifer Laycock

Are You Overlooking Optimization Opportunities?

While there's no denying the power of the long tail when it comes to search traffic, the fact remains that a site can really only be properly optimized for a couple of phrases per page. For a small business with...

Jennifer Laycock

5 Mistakes That Can Tank Your PR Pitch to Bloggers

Just two days after I wrote a blog post about how NOT to pitch a link or business partnership via email two interesting things happened. The first was that yet another email arrived in my inbox making a significant request...

Jennifer Laycock

Seth Godin Interview About Squidoo

by Pauline Kerbici - Back in June, Jill and I were front and center at SES Toronto listening to Seth Godin, entrepreneur, best-selling author, and marketing guru. We were very excited when Seth agreed to an interview for High Rankings...

Robert Clough

Top 500 Search Engine Keywords Of The Week - August 1, 2007

This week's list of the top 500 most frequently searched keywords....