Search Engine News

Jennifer Laycock

Are You Overlooking Optimization Opportunities?

While there's no denying the power of the long tail when it comes to search traffic, the fact remains that a site can really only be properly optimized for a couple of phrases per page. For a small business with...

Jennifer Laycock

5 Mistakes That Can Tank Your PR Pitch to Bloggers

Just two days after I wrote a blog post about how NOT to pitch a link or business partnership via email two interesting things happened. The first was that yet another email arrived in my inbox making a significant request...

Jennifer Laycock

Seth Godin Interview About Squidoo

by Pauline Kerbici - Back in June, Jill and I were front and center at SES Toronto listening to Seth Godin, entrepreneur, best-selling author, and marketing guru. We were very excited when Seth agreed to an interview for High Rankings...