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Jennifer Laycock

The Strength of Weak Ties and Search

SEO in 2007 means dealing with a number of organizational challenges. Overcoming these challenges will help your organization's online presence and in turn will have a positive impact on lead generation for your business. In the end, an effective SEO...

Jennifer Laycock

The Strength of Weak Ties and Search

by Gord Hotchkiss - SEO in 2007 means dealing with a number of organizational challenges. Overcoming these challenges will help your organization's online presence and in turn will have a positive impact on lead generation for your business. In the...

Jennifer Laycock

Personalized Search - All's Well or Orwell?

Google is now (and has been for some time) collecting data on individual users, and they are assuming that users will trust them with this data to "Do No Evil," as their famous slogan goes. Only time will tell whether...

Jennifer Laycock

Personalized Search - All's Well or Orwell?

by Scott Buresh - Google is now (and has been for some time) collecting data on individual users, and they are assuming that users will trust them with this data to "Do No Evil," as their famous slogan goes. Only...

Jennifer Laycock

Google Stops Labeling Supplemental Results, Should You Care?

There's been a pretty fair amount of buzz this week in the search world about Google's move to stop labeling search results that are part of the supplemental index. While this move will have an impact on search marketing firms...

Jennifer Laycock

Improving Your Google Quality Score

Back in the early days of paid search advertising, traditional marketers celebrated the fact that they could finally buy placement on search engine results pages for a flat price. Traditional search engine optimizers sometimes scoffed at those who couldn't (or...

Jennifer Laycock

How Does Google's Universal Search Work?

Mike Murray and his team at Fathom SEO have put together an entertaining little video aimed at making it a little easier to understand what Google's new universal search is and how it works....

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