Search Engine News

Jennifer Laycock

Mining Newspapers for Linking Opportunity

Somehow, I missed a post last week by Debra Mastaler that outlines some ideas on scoring links from major newspapers. A newspaper link can deliver a nice one-two punch of traffic and search books, offering a nice boost to small...

Jennifer Laycock

How do I Leverage On-Site/Behavioral Targeting?

Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution...

Jennifer Laycock

How do I Leverage On-Site/Behavioral Targeting?

by Manoj Jasra - Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done:...

Jennifer Laycock

The SEO Invasion of Facebook

Recently, many prominent members of the SEO community that I follow and respect all started talking about Facebook simultaneously which told me that I was missing out on an important conversation that I needed to hear and participate in. So,...

Jennifer Laycock

The SEO Invasion of Facebook

by Todd Mintz - Recently, many prominent members of the SEO community that I follow and respect all started talking about Facebook simultaneously which told me that I was missing out on an important conversation that I needed to hear...