Search Engine News

Jennifer Laycock

When Everything Competes for Attention, Nothing Wins

There's an article today in the New York Times about how brands are working on new packaging designed to catch consumers eyes as they wander through the grocery aisles. The basic idea is that people are ignoring advertising. They get...

Jennifer Laycock

How a User Becomes a Customer Evangelist (or a Loud-Mouthed Detractor)

This past Wednesday I taught an eight hour course called "Search Engine Marketing Bootcamp." We really should have dubbed it "Online Marketing Bootcamp" since the afternoon focused on things like social media and viral marketing. We spent a lot of...

Jennifer Laycock

Learn Social Bookmarking in About 3 Minutes

If you're still trying to figure out this trendy new thing called social bookmarking, you aren't alone. I've heard more than one person ask why they would want to use a social bookmarking site when they could simply bookmark web...