Generally speaking, the more optimized content you have on your site targeting a specific keyword, the more likely it is that you will be viewed as relevant by the search engines for that keyword. Similarly, the more inbound links you...
by Fernando Chavez - Generally speaking, the more optimized content you have on your site targeting a specific keyword, the more likely it is that you will be viewed as relevant by the search engines for that keyword. Similarly, the...
There's an article today in the New York Times about how brands are working on new packaging designed to catch consumers eyes as they wander through the grocery aisles. The basic idea is that people are ignoring advertising. They get...
Google AdWords customers likely already realize that Google looks at several factors in order to determine where an ad ranks or what an advertiser pays for their position. Currently, Google looks at things like ad relevancy, landing page quality and...
This past Wednesday I taught an eight hour course called "Search Engine Marketing Bootcamp." We really should have dubbed it "Online Marketing Bootcamp" since the afternoon focused on things like social media and viral marketing. We spent a lot of...
You may have heard or read the buzz about Google reading underscores the same way they read dashes generated by a recent CNet column. (That would mean an underscore would be read as a space when Google spiders a URL.)...
If you're still trying to figure out this trendy new thing called social bookmarking, you aren't alone. I've heard more than one person ask why they would want to use a social bookmarking site when they could simply bookmark web...
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