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Jennifer Laycock

Landing Pages, Landing Pages, Landing Pages!

The thing about fundamentals is that we need to remind people of them over and over again. When it comes to paid search advertising, "use landing pages" is about as fundamental as it gets. Still, many small businesses (and large...

Jennifer Laycock

Everything You Never Knew You Needed to Know About Geolocation

If you've dabbled in local search marketing, you've probably run across the phrase geolocation once or twice. You may have a general idea of what it means (pairing IP address with physical location) but remain a little fuzzy on exactly...

Jennifer Laycock

Working Keyword Rich Copy into Product Pages

When I speak with small business owners that run e-commerce sites about the need to have "enough copy" on each page, many of them respond by telling me there just isn't enough information about a product to create any amount...

Jennifer Laycock

Danny Sullivan & The Formation of a Local SEM Organization

The purpose of my writing this article is to attempt to show others the value of what we´ve accomplished and hopefully encourage like-minded SEM´s in other communities to form their own local organizations. Dallas / Fort Worth, New York, and...

Jennifer Laycock

Danny Sullivan & The Formation of a Local SEM Organization

by Todd Mintz - The purpose of my writing this article is to attempt to show others the value of what we´ve accomplished and hopefully encourage like-minded SEM´s in other communities to form their own local organizations. Dallas / Fort...

Jennifer Laycock

Is Wikipedia Corrupt?

My previous article about using Wikipedia ethically was based on an excellent article published at Search Engine Land called "SEO Tips & Tactics from a Wikipedia Insider" written by a Wikipedia Administrator with the pseudonym Durova. Since my posting I...

Jennifer Laycock

Is Wikipedia Corrupt?

by Ross Dunn - My previous article about using Wikipedia ethically was based on an excellent article published at Search Engine Land called "SEO Tips & Tactics from a Wikipedia Insider" written by a Wikipedia Administrator with the pseudonym Durova....

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