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Jennifer Laycock

Tis the Season to Start Optimizing for the Holidays

I know, I know, it's just wrong. I firmly believe I shouldn't have to see any Christmas decorations until Thanksgiving, but we all know that Christmas products will be sitting next to Halloween (and even Back-to-School) products this year. In...

Jennifer Laycock

Headed to Search Engine Strategies in San Jose

I'll be heading to San Jose, California next week for Incisive Media's Search Engine Strategies conference. (Along with most of the rest of the industry.) This time around, Search Engine Guide's publisher, the elusive Robert Clough is headed out there...

Jennifer Laycock

The Customer Experience is Not a Commodity

Studies show that online shoppers conduct more than half a dozen searches before making a purchase. That means a shopper may visit your site once, twice, or even six times using various search terms before deciding what (and where) they...

Jennifer Laycock

The Customer Experience is Not a Commodity

by Jennifer Laycock - Studies show that online shoppers conduct more than half a dozen searches before making a purchase. That means a shopper may visit your site once, twice, or even six times using various search terms before deciding...

Jennifer Laycock

Search Engine Optimisation-friendly Design in a Web 2.0 World

The Internet has been overtaken by pastels, Web sites are designed using advanced Ajax techniques, navigation is never consistent, and drop down menus are making it harder to navigate a Web site without the use of a mouse. The Internet...

Jennifer Laycock

Search Engine Optimisation-friendly Design in a Web 2.0 World

by Lisa Barone - The Internet has been overtaken by pastels, Web sites are designed using advanced Ajax techniques, navigation is never consistent, and drop down menus are making it harder to navigate a Web site without the use of...

Jennifer Laycock

SEO is More Important Than Ever

Lately I have noticed more and more writers stating that search engine optimization (SEO) is no longer as important for online success. This spin may make sense to those writers (and their financial goals) as they try to push industry...

Jennifer Laycock

SEO is More Important Than Ever

by Ross Dunn - Lately I have noticed more and more writers stating that search engine optimization (SEO) is no longer as important for online success. This spin may make sense to those writers (and their financial goals) as they...

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