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Jennifer Laycock

A Look at What It Takes To Run an SES Conference

Andrew Goodman, author of "Winning Results with Google AdWords," editor at Traffick.com, founder of Page Zero Media, a frequent speaker at industry conferences, and conference chairman at SES Toronto, was kind enough to chat with me in Toronto about what...

Jennifer Laycock

A Look at What It Takes To Run an SES Conference

by Pauline Kerbici - Andrew Goodman, author of "Winning Results with Google AdWords," editor at Traffick.com, founder of Page Zero Media, a frequent speaker at industry conferences, and conference chairman at SES Toronto, was kind enough to chat with me...

Jennifer Laycock

A Look at What It Takes To Run an SES Conference

by Pauline Kerbici - Andrew Goodman, author of "Winning Results with Google AdWords," editor at Traffick.com, founder of Page Zero Media, a frequent speaker at industry conferences, and conference chairman at SES Toronto, was kind enough to chat with me...

Jennifer Laycock

Lessons From Blockbuster: Money For Nothin', and the Survey's For Free

What happens when a company asks users to spend a great deal of time filling out a "customer experience" survey, but fails to offer anything up in return? (skip to "Lessons From Blockbuster: Money For Nothin', and the Survey's For...

Jennifer Laycock

Lessons From Blockbuster: Money For Nothin', and the Survey's For Free

by Stoney deGeyter - What happens when a company asks users to spend a great deal of time filling out a "customer experience" survey, but fails to offer anything up in return?...