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Jennifer Laycock

The SES Schwag Bag...

Everyone knows that half the reason people go to conferences is for the great schwag. I still use my Google bean bag chair, my Yahoo flash drive, my Clicktracks USB wristlet and my Monster Commerce radio controlled car from past...

Jennifer Laycock

A Successful Viral Campaign Relies on Knowing Your Audience

by Jennifer Laycock - Last week in San Jose I found myself reminding people over and over that a good social media campaign focused more on reaching your target audience than it did on reaching "a lot of people." Sites...

Jennifer Laycock

The Skinny on Mobile Search

There's a great article over in Information Week that explores the ins and outs of mobile web sites and search engine optimization. From the basics of optimizing your mobile sites to the difficulty in tracking and analyzing mobile traffic, Stephen...

Jennifer Laycock

Interview on Content and Viral Marketing

WebProNews has published the video interview I did with Abby Prince during last week's Search Engine Strategies conference in San Jose. Abby and I discussed creative ways that businesses can develop new site content, the best way to build a...

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