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Did Yahoo!'s Rising Storm Finalize a Shift in AskJeeves Colors?

March 8, 2004 Comments

Robert Clough

Robert Clough

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By Ross Dunn - It appears that Yahoo!'s bold and less than brilliant foray into "Looksmart-like" paid inclusion may have been the final nudge that AskJeeves needed to shut down their paid inclusion program, Index Express. This significant shift of AskJeeves away from their 18 month-old paid inclusion program appears to be a timely distancing from the pending storm coming to Yahoo! after it announced its new Site Match system. Link to Article



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