By Gord Hotchkiss - Deciding on the right metrics is not an easy task to take on. It requires a fundamental understanding of your own goals and strategies, your customer's needs and behavior and the values and advantages that sets you apart from the competition. But if you're making a significant investment in your website and marketing that website, without metrics not only are you flying blind, you're also throwing money out the window. Link to Article





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Search Engine Marketing Columnist

Search Engine Marketing Columnist