By Jill Whalen - What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages. So perhaps that's part of the reason why people have a hard time agreeing on what SEO actually is. Link to Article





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Search Engine Marketing Columnist

Search Engine Marketing Columnist