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Inside the Mind of the Searcher Part II: Search Behavior Explored

June 29, 2004 Comments

Robert Clough

Robert Clough

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By Gord Hotchkiss - Search marketers have to step back from our obsession with tactics and look at the bigger strategic picture. We have to understand behaviors of our target customers. We have to fully explore the nature of their online experience. We have to understand the potential of this marketing channel fully. If we don't, how can we hope to pass along value to our clients? Link to Article



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Search Engine Guide > Robert Clough > Inside the Mind of the Searcher Part II: Search Behavior Explored

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