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Paid Contextual Advertising Driving Search Towards Personalization

September 23, 2004 Comments

Robert Clough

Robert Clough

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By Jim Hedger - There have been recent articles stating that contextual advertising is beginning to flat-line. Speculation that the sector is starting to dry up is more likely an indicator that a new twist or innovation on content delivery is necessary than it is that advertisers have gone sour on the concept. It is a short step from keyword targeted advertising to content delivered based on information gathered about your personal preferences. Link to Article



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