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Search Marketing Association forming in North America

January 14, 2005 Comments

Robert Clough

Robert Clough

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By Jim Hedger - With the apparent failure of SEMPO, a new initiative has been formed by Calgary-based SEO Ian McAnerin. McAnerin envisions two unique arms of the SMA-NA, a combination of one non-profit arm to act as a lobbying and event promoting organization with another for-profit arm offering benefits to members such as discounts, special offers, and members-only RFPs. A similar model is used by one of the world's largest industry associations, the American Marketing Association. Link to Article



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