Jennifer Laycock

Jennifer Laycock

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by Marie Howell - Search engine marketing consists primarily of search engine optimisation and pay-per-click search advertising strategies. These two online marketing methods should be used in tandem in order to leverage the particular advantages of each and maximise results, profits and your ultimate return on investment (ROI). Link to Article
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.