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The Impact of Social Media on Search Rankings

August 14, 2007 Comments

Jennifer Laycock

by Susan Esparza - Over the past few years, the Internet has increasingly become a participatory social network where user-generated content is just as important as traditional advertising messages. This means your articles, blog posts, videos, podcasts, and other comments on the Web are now critical sources of information about your company, your products and services. This phenomenon has given consumers a voice and weakened the power formerly held by advertising media. Link to Article

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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

The Impact of Social Media on Search Rankings

Jennifer Laycock

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Search Engine Guide

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The Impact of Social Media on Search Rankings

Jennifer Laycock

Video Cast

Search Marketing Newsletter

Search Engine Guide

Small Business Brief

Small Business Ideas Forum

Small Business Marketing Unleashed Conference

Small Business Answers