Source: Best Practices - "Put a link to the localised sites, don't use IP delivery unless there is a legal or other reason other than [search engine] strategy for doing a redirect. Many companies have localised sites - it's when you start to try and direct that traffic that you are taking on risk. Besides the user may have a reason for not going to the localised site, in that case you may be blocking them from what they want with your redirect strategy." Link to Article





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Search Engine Marketing Columnist

Search Engine Marketing Columnist