Source: Webmaster World - "Typically, one would use multiple ads in one Ad Group to test one ad against another. Most often, I think, advertiser want to test one headline against another... ...one would use multiple Ad Groups to advertise different things in a very targeted way. To accomplish this, create a list of keywords, all about the same thing - and create an ad (or ads) also about that same thing. This gives you a targeted Ad Group. Then create as many Ad Groups as you need to advertise each thing you have to offer, in this targeted way." Link to Article





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Search Engine Marketing Columnist

Search Engine Marketing Columnist