Search Engine Guide Archives

Organic vs Paid Traffic ROI?

November 8, 2004 Comments

Robert Clough

Robert Clough

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Source: Cre8asite Forums - "A well designed PPC campaign should convert at a higher rate than an organic listing since you can control what the visitor sees first by directing him to the most relevant landing page. This is more imporant for targeted keywords than general keywords since the visitor is more likely in the information gathering stage on the general keywords." Link to Article



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