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Poor Performance Key Phrases

December 22, 2004 Comments

Robert Clough

Robert Clough

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Source: High Rankings Forum - "Which ones convert more? If you get a low CTR, but the ones that do click actually buy, I'd keep them. That's a very good thing- the ad is only sending qualified traffic. Conversely, if you have great CTR's but low sales for some ads, turn 'em off! They are burning up your budget and not converting. Click throughs are not the goal- it's traffic that buys. Start with converson rates and work back from there." Link to Article



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