Search Engine Watch Forums - "...in the case of Google, if they do it, it will catch on because it will be standard enough that a lot of people will have accounts. It shouldn't be that much extra hassle to sign up, and probably this would also be used in future to pay for ecommerce purchases or Google services, similar to Yahoo Wallet. The interesting question then is how will Yahoo respond to this trend?" Link to Article





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Search Engine Marketing Columnist

Search Engine Marketing Columnist