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FindWhat.Com Enters Agreement with Ingenio to Offer Pay Per Call Advertising

April 7, 2004 Comments

Robert Clough

Robert Clough

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Source: Yahoo! Finance - Plans call for participating merchants' Pay Per Call ads to appear in search and directory results whenever a consumer conducts a keyword or keyword phrase query, similar to the appearance of current paid listings in the FindWhat.com Network. The online advertisements will contain special phone numbers, provisioned through the Ingenio Platform, which connect to the merchant's location. A phone call from a prospective customer, as opposed to a click, will become the true billing event. Link to Article



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