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Source: Search Engine Guide - While I cannot deny that Google has an enormous PR machine working right now to develop an advantage - I cannot allow myself to be naive enough to think that Yahoo and MSN are just sitting back and waiting for Google to set the pace. Yahoo's Chief Executive Terry Semel was recently quoted as saying "We're quiet; we don't say a lot as a rule. But all we want to do is to win." That is the type of attitude that has always scared me in business... And this is also the kind of approach that Google cannot react to. Link to Article
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