Robert Clough

Robert Clough

Articles



Source: MarketingVOX - Yahoo started its own AdWords campaign on Google, advertising on the keyword "RSS" with a link that leads to an RSS resource page on its site. There, most of the links, as on much of yahoo's directory sections, are paid placements, suggesting that the campaign may be an effort at keyword arbitrage. Link to Article





About the Author

Search Engine Marketing Columnist

Search Engine Marketing Columnist