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Wanadoo told to mark paid-for searches after complaint

June 16, 2004 Comments

Robert Clough

Robert Clough

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Source: Revolution - The Advertising Standards Authority, which regulates all non-broadcasting advertising in the UK, .... said that because sponsored links were not clearly identified by a headline or title, and the search page did not contain an explanation of the purpose of the hyperlink, consumers were unlikely to realise that the Overture hyperlink indicated that results were sponsored and therefore could be misled. Link to Article



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