Search Engine Guide Archives

The Search Wars=The New Browser Wars

February 8, 2005 Comments

Robert Clough

Robert Clough

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Source: Microsoft Monitor - One MSN Search benefit is placement as Internet Explorer's default search engine. I would consider any dip in IE browser market share as a threat to MSN Search--and one Microsoft shouldn't ignore. Placement in other browsers helps drive search traffic and paid search revenue elsewhere. Not necessarily to Google anymore, either. For starters, I reckon AOL and Yahoo! won't sit on the slidelines for long. Link to Article



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